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Brainfluence 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...

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书目详细资料
主要作者:	Dooley, Roger, 1952-
企业作者:	ebrary, Inc
格式:	电子电子书
语言:	英语
出版:	Hoboken, N.J. : Wiley, c2012.
主题:	Neuromarketing. Marketing > Psychological aspects. Advertising > Psychological aspects. Consumers > Psychology. Electronic books.
在线阅读:	An electronic book accessible through the World Wide Web; click to view
标签:	添加标签没有标签, 成为第一个标记此记录!

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