Brainfluence 100 ways to persuade and convince customers with neuromarketing /
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...
Sábháilte in:
Príomhchruthaitheoir: | Dooley, Roger, 1952- |
---|---|
Údar corparáideach: | ebrary, Inc |
Formáid: | Leictreonach Ríomhleabhar |
Teanga: | Béarla |
Foilsithe / Cruthaithe: |
Hoboken, N.J. :
Wiley,
c2012.
|
Ábhair: | |
Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
Míreanna comhchosúla
The buying brain secrets of selling to the subconscious mind /
de réir: Pradeep, A. K., 1963-
Foilsithe / Cruthaithe: (2010)
de réir: Pradeep, A. K., 1963-
Foilsithe / Cruthaithe: (2010)
Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
de réir: Gentner, Friedrich
Foilsithe / Cruthaithe: (2012)
de réir: Gentner, Friedrich
Foilsithe / Cruthaithe: (2012)
Neuromarketing in food retailing /
Foilsithe / Cruthaithe: (2017)
Foilsithe / Cruthaithe: (2017)
Emotions, advertising and consumer choice
de réir: Hansen, Flemming
Foilsithe / Cruthaithe: (2007)
de réir: Hansen, Flemming
Foilsithe / Cruthaithe: (2007)
Decoded the science behind why we buy /
de réir: Barden, Phil
Foilsithe / Cruthaithe: (2013)
de réir: Barden, Phil
Foilsithe / Cruthaithe: (2013)
The human brand : how we relate to people, products, and companies /
de réir: Malone, Chris, 1969-
Foilsithe / Cruthaithe: (2013)
de réir: Malone, Chris, 1969-
Foilsithe / Cruthaithe: (2013)
Consumer psychology
de réir: Jansson-Boyd, Cathrine V.
Foilsithe / Cruthaithe: (2010)
de réir: Jansson-Boyd, Cathrine V.
Foilsithe / Cruthaithe: (2010)
Promotion : analysis, creativity, and strategy /
de réir: Dommermuth, William P.
Foilsithe / Cruthaithe: (1984)
de réir: Dommermuth, William P.
Foilsithe / Cruthaithe: (1984)
Decoding the new consumer mind : how and why we shop and buy /
de réir: Yarrow, Kit, 1958-
Foilsithe / Cruthaithe: (2014)
de réir: Yarrow, Kit, 1958-
Foilsithe / Cruthaithe: (2014)
Let them eat cake marketing luxury to the masses-as well as the classes /
de réir: Danziger, Pamela N.
Foilsithe / Cruthaithe: (2005)
de réir: Danziger, Pamela N.
Foilsithe / Cruthaithe: (2005)
Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
de réir: Tank, Armin
Foilsithe / Cruthaithe: (2014)
de réir: Tank, Armin
Foilsithe / Cruthaithe: (2014)
Living it up our love affair with luxury /
de réir: Twitchell, James B., 1943-
Foilsithe / Cruthaithe: (2002)
de réir: Twitchell, James B., 1943-
Foilsithe / Cruthaithe: (2002)
The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
Foilsithe / Cruthaithe: (2015)
Foilsithe / Cruthaithe: (2015)
The interdisciplinary science of consumption /
Foilsithe / Cruthaithe: (2014)
Foilsithe / Cruthaithe: (2014)
Freud on Madison Avenue motivation research and subliminal advertising in America /
de réir: Samuel, Lawrence R.
Foilsithe / Cruthaithe: (2010)
de réir: Samuel, Lawrence R.
Foilsithe / Cruthaithe: (2010)
Advertising and consumer citizenship gender, images, and rights /
de réir: Cronin, Anne M., 1967-
Foilsithe / Cruthaithe: (2000)
de réir: Cronin, Anne M., 1967-
Foilsithe / Cruthaithe: (2000)
Storytelling-case archetype decoding and assignment manual (SCADAM) /
de réir: Woodside, Arch G., et al.
Foilsithe / Cruthaithe: (2016)
de réir: Woodside, Arch G., et al.
Foilsithe / Cruthaithe: (2016)
Consumer psychology : a study guide to qualitative research methods /
de réir: Hackett, Paul, 1960-, et al.
Foilsithe / Cruthaithe: (2016)
de réir: Hackett, Paul, 1960-, et al.
Foilsithe / Cruthaithe: (2016)
Ethics and manipulation in advertising answering a flawed indictment /
de réir: Phillips, Michael J.
Foilsithe / Cruthaithe: (1997)
de réir: Phillips, Michael J.
Foilsithe / Cruthaithe: (1997)
Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /
de réir: Freed, Larry
Foilsithe / Cruthaithe: (2013)
de réir: Freed, Larry
Foilsithe / Cruthaithe: (2013)
Consumer behaviour and advertising management
de réir: Khan, Matin A.
Foilsithe / Cruthaithe: (2006)
de réir: Khan, Matin A.
Foilsithe / Cruthaithe: (2006)
Understanding green consumer behavior a qualitative cognitive approach /
de réir: Wagner, Sigmund A., 1966-
Foilsithe / Cruthaithe: (1997)
de réir: Wagner, Sigmund A., 1966-
Foilsithe / Cruthaithe: (1997)
Dealing with the irate customer /
The daily you how the new advertising industry is defining your identity and your worth /
de réir: Turow, Joseph
Foilsithe / Cruthaithe: (2011)
de réir: Turow, Joseph
Foilsithe / Cruthaithe: (2011)
Youthnation : building remarkable brands in a youth-driven culture /
de réir: Britton, Matthew
Foilsithe / Cruthaithe: (2015)
de réir: Britton, Matthew
Foilsithe / Cruthaithe: (2015)
Der Beitrag der Prospect Theory zur Beschreibung und Erklarung von Servicequalitatsurteilen und Kundenzufriedenheit im Kontext von Versicherungsentscheidungen
de réir: Gusenbauer, Birgit
Foilsithe / Cruthaithe: (2012)
de réir: Gusenbauer, Birgit
Foilsithe / Cruthaithe: (2012)
The digital marketer : ten new skills you must learn to stay relevant and customer-centric /
de réir: Weber, Larry, et al.
Foilsithe / Cruthaithe: (2014)
de réir: Weber, Larry, et al.
Foilsithe / Cruthaithe: (2014)
Subliminal persuasion influence & marketing secrets they don't want you to know /
de réir: Lakhani, Dave, 1965-
Foilsithe / Cruthaithe: (2008)
de réir: Lakhani, Dave, 1965-
Foilsithe / Cruthaithe: (2008)
Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
de réir: Danesi, Marcel
Foilsithe / Cruthaithe: (2008)
de réir: Danesi, Marcel
Foilsithe / Cruthaithe: (2008)
What sticks
de réir: Briggs, Rex, 1971-
Foilsithe / Cruthaithe: (2006)
de réir: Briggs, Rex, 1971-
Foilsithe / Cruthaithe: (2006)
Building a brand an Emerald guide.
Foilsithe / Cruthaithe: (2004)
Foilsithe / Cruthaithe: (2004)
Guerrilla marketing for dummies
de réir: Margolis, Jonathan
Foilsithe / Cruthaithe: (2008)
de réir: Margolis, Jonathan
Foilsithe / Cruthaithe: (2008)
Bottom-up marketing /
de réir: Ries, Al
Foilsithe / Cruthaithe: (1989)
de réir: Ries, Al
Foilsithe / Cruthaithe: (1989)
Promotional strategy /
de réir: Engel, James F.
Foilsithe / Cruthaithe: (1971)
de réir: Engel, James F.
Foilsithe / Cruthaithe: (1971)
Werbepsychologie /
de réir: Hoffmann, Hans-Joachim, 1929-
Foilsithe / Cruthaithe: (1972)
de réir: Hoffmann, Hans-Joachim, 1929-
Foilsithe / Cruthaithe: (1972)
Effective marketing : creating and keeping customers /
de réir: Zikmund, William G.
Foilsithe / Cruthaithe: (1995)
de réir: Zikmund, William G.
Foilsithe / Cruthaithe: (1995)
Effective marketing : creating and keeping customers /
de réir: Zikmund, William G.
Foilsithe / Cruthaithe: (1995)
de réir: Zikmund, William G.
Foilsithe / Cruthaithe: (1995)
Contemporary marketing and consumer behavior : an anthropological sourcebook /
de réir: Sherry, John F.
Foilsithe / Cruthaithe: (1995)
de réir: Sherry, John F.
Foilsithe / Cruthaithe: (1995)
Marketing and multicultural diversity
Foilsithe / Cruthaithe: (2006)
Foilsithe / Cruthaithe: (2006)
Promotional strategy : managing the marketing communications process /
de réir: Engel, James F.
Foilsithe / Cruthaithe: (1979)
de réir: Engel, James F.
Foilsithe / Cruthaithe: (1979)
Míreanna comhchosúla
-
The buying brain secrets of selling to the subconscious mind /
de réir: Pradeep, A. K., 1963-
Foilsithe / Cruthaithe: (2010) -
Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
de réir: Gentner, Friedrich
Foilsithe / Cruthaithe: (2012) -
Neuromarketing in food retailing /
Foilsithe / Cruthaithe: (2017) -
Emotions, advertising and consumer choice
de réir: Hansen, Flemming
Foilsithe / Cruthaithe: (2007) -
Decoded the science behind why we buy /
de réir: Barden, Phil
Foilsithe / Cruthaithe: (2013)