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Brainfluence 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...

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Xehetasun bibliografikoak
Egile nagusia:	Dooley, Roger, 1952-
Erakunde egilea:	ebrary, Inc
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Hoboken, N.J. : Wiley, c2012.
Gaiak:	Neuromarketing. Marketing > Psychological aspects. Advertising > Psychological aspects. Consumers > Psychology. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

The buying brain secrets of selling to the subconscious mind /
nork: Pradeep, A. K., 1963-
Argitaratua: (2010)

Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
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Neuromarketing in food retailing /
Argitaratua: (2017)

Emotions, advertising and consumer choice
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Argitaratua: (2007)

Decoded the science behind why we buy /
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Argitaratua: (2013)

The human brand : how we relate to people, products, and companies /
nork: Malone, Chris, 1969-
Argitaratua: (2013)

Consumer psychology
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Argitaratua: (2010)

Promotion : analysis, creativity, and strategy /
nork: Dommermuth, William P.
Argitaratua: (1984)

Let them eat cake marketing luxury to the masses-as well as the classes /
nork: Danziger, Pamela N.
Argitaratua: (2005)

Decoding the new consumer mind : how and why we shop and buy /
nork: Yarrow, Kit, 1958-
Argitaratua: (2014)

Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
nork: Tank, Armin
Argitaratua: (2014)

Living it up our love affair with luxury /
nork: Twitchell, James B., 1943-
Argitaratua: (2002)

The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
Argitaratua: (2015)

The interdisciplinary science of consumption /
Argitaratua: (2014)

Freud on Madison Avenue motivation research and subliminal advertising in America /
nork: Samuel, Lawrence R.
Argitaratua: (2010)

Storytelling-case archetype decoding and assignment manual (SCADAM) /
nork: Woodside, Arch G., et al.
Argitaratua: (2016)

Advertising and consumer citizenship gender, images, and rights /
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Argitaratua: (2000)

Consumer psychology : a study guide to qualitative research methods /
nork: Hackett, Paul, 1960-, et al.
Argitaratua: (2016)

Ethics and manipulation in advertising answering a flawed indictment /
nork: Phillips, Michael J.
Argitaratua: (1997)

Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /
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Argitaratua: (2013)

Consumer behaviour and advertising management
nork: Khan, Matin A.
Argitaratua: (2006)

Understanding green consumer behavior a qualitative cognitive approach /
nork: Wagner, Sigmund A., 1966-
Argitaratua: (1997)

Dealing with the irate customer /

The daily you how the new advertising industry is defining your identity and your worth /
nork: Turow, Joseph
Argitaratua: (2011)

Youthnation : building remarkable brands in a youth-driven culture /
nork: Britton, Matthew
Argitaratua: (2015)

Der Beitrag der Prospect Theory zur Beschreibung und Erklarung von Servicequalitatsurteilen und Kundenzufriedenheit im Kontext von Versicherungsentscheidungen
nork: Gusenbauer, Birgit
Argitaratua: (2012)

The digital marketer : ten new skills you must learn to stay relevant and customer-centric /
nork: Weber, Larry, et al.
Argitaratua: (2014)

Subliminal persuasion influence & marketing secrets they don't want you to know /
nork: Lakhani, Dave, 1965-
Argitaratua: (2008)

Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
nork: Danesi, Marcel
Argitaratua: (2008)

Promotional strategy /
nork: Engel, James F.
Argitaratua: (1971)

What sticks
nork: Briggs, Rex, 1971-
Argitaratua: (2006)

Building a brand an Emerald guide.
Argitaratua: (2004)

Guerrilla marketing for dummies
nork: Margolis, Jonathan
Argitaratua: (2008)

Bottom-up marketing /
nork: Ries, Al
Argitaratua: (1989)

Effective marketing : creating and keeping customers /
nork: Zikmund, William G.
Argitaratua: (1995)

Effective marketing : creating and keeping customers /
nork: Zikmund, William G.
Argitaratua: (1995)

Marketing and multicultural diversity
Argitaratua: (2006)

Contemporary marketing and consumer behavior : an anthropological sourcebook /
nork: Sherry, John F.
Argitaratua: (1995)

Werbepsychologie /
nork: Hoffmann, Hans-Joachim, 1929-
Argitaratua: (1972)

Promotional strategy : managing the marketing communications process /
nork: Engel, James F.
Argitaratua: (1979)