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Brainfluence 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...

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Podrobná bibliografie
Hlavní autor:	Dooley, Roger, 1952-
Korporativní autor:	ebrary, Inc
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Hoboken, N.J. : Wiley, c2012.
Témata:	Neuromarketing. Marketing > Psychological aspects. Advertising > Psychological aspects. Consumers > Psychology. Electronic books.
On-line přístup:	An electronic book accessible through the World Wide Web; click to view
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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