Brainfluence 100 ways to persuade and convince customers with neuromarketing /
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...
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| Autor principal: | |
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| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Hoboken, N.J. :
Wiley,
c2012.
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| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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