Brainfluence 100 ways to persuade and convince customers with neuromarketing /
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...
保存先:
第一著者: | Dooley, Roger, 1952- |
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団体著者: | ebrary, Inc |
フォーマット: | 電子媒体 eBook |
言語: | 英語 |
出版事項: |
Hoboken, N.J. :
Wiley,
c2012.
|
主題: | |
オンライン・アクセス: | An electronic book accessible through the World Wide Web; click to view |
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