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Brainfluence 100 ways to persuade and convince customers with neuromarketing /

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"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...

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Bibliographic Details
Main Author: Dooley, Roger, 1952-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, c2012.
Subjects:
Neuromarketing.
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Consumers > Psychology.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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