Marketing libraries in a Web 2.0 world
Wedi'i Gadw mewn:
| Awduron Corfforaethol: | , |
|---|---|
| Awduron Eraill: | , |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg Ffrangeg |
| Cyhoeddwyd: |
Berlin ; New York :
De Gruyter Saur,
c2011.
|
| Cyfres: | IFLA publications ;
145. |
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Tabl Cynhwysion:
- The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff
- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer
- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf
- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado
- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon
- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol
- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku
- The impact of CMR 2.0 in the library / Yamina Benhaouya
- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh
- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar
- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler
- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb
- Brazilian librarians and Twitter / Moreno Barros
- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.