Marketing libraries in a Web 2.0 world
Furkejuvvon:
| Searvvušdahkkit: | , |
|---|---|
| Eará dahkkit: | , |
| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella fránskkagiella |
| Almmustuhtton: |
Berlin ; New York :
De Gruyter Saur,
c2011.
|
| Ráidu: | IFLA publications ;
145. |
| Fáttát: | |
| Liŋkkat: | An electronic book accessible through the World Wide Web; click to view |
| Fáddágilkorat: |
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
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MARC
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| 020 | |z 3110263319 | ||
| 020 | |z 9783110263312 | ||
| 020 | |z 9783110263534 (e-book) | ||
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| 082 | 0 | 4 | |a 025.04/2 |2 23 |
| 245 | 0 | 0 | |a Marketing libraries in a Web 2.0 world |h [electronic resource] / |c edited by Dinesh Gupta and Réjean Savard. |
| 260 | |a Berlin ; |a New York : |b De Gruyter Saur, |c c2011. | ||
| 300 | |a xiv, 161 p. : |b ill. | ||
| 490 | 1 | |a IFLA publications, |x 0344-6891 ; |v 145 | |
| 500 | |a Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 546 | |a Papers in English and French. | ||
| 650 | 0 | |a Libraries |x Marketing |v Congresses. | |
| 650 | 0 | |a Online social networks |x Library applications |v Congresses. | |
| 650 | 0 | |a Web 2.0 |v Congresses. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Gupta, Dinesh K. | |
| 700 | 1 | |a Savard, Réjean, |d 1950- | |
| 710 | 2 | |a International Federation of Library Associations and Institutions. |b Management and Marketing Section. | |
| 710 | 2 | |a ebrary, Inc. | |
| 830 | 0 | |a IFLA publications ; |v 145. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10502341 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 129645 |d 129645 | ||