The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, England ; Hoboken, N.J. :
Wiley,
c2009.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 010 | |z 2009004184 | ||
| 020 | |z 9780470740316 (cloth) | ||
| 020 | |z 9780470745816 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10500915 | ||
| 035 | |a (OCoLC)762164126 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.1255 |b .S35 2009eb |
| 082 | 0 | 4 | |a 657/.7 |2 22 |
| 100 | 1 | |a Salinas, Gabriela. | |
| 245 | 1 | 4 | |a The international brand valuation manual |h [electronic resource] : |b a complete overview and analysis of brand valuation techniques, methodologies and applications / |c Gabriela Salinas. |
| 260 | |a Chichester, West Sussex, England ; |a Hoboken, N.J. : |b Wiley, |c c2009. | ||
| 300 | |a xxviii, 420 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Valuation. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10500915 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 129446 |d 129446 | ||