Fighting words persuasive strategies for war and politics /

Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Miller, Richard F., 1951-
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: New York : Savas Beatie, 2010.
Rhifyn:1st ed.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
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