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Fighting words persuasive strategies for war and politics /

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Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.

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Detalles Bibliográficos
Autor Principal: Miller, Richard F., 1951-
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Idioma:inglés
Publicado: New York : Savas Beatie, 2010.
Edición:1st ed.
Subjects:
Persuasion (Psychology)
Leadership.
Electronic books.
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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