Fighting words persuasive strategies for war and politics /
Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
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| Автор: | |
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| Співавтор: | |
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
New York :
Savas Beatie,
2010.
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| Редагування: | 1st ed. |
| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
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| Резюме: | Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business. |
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| Фізичний опис: | l, 332 p. |
| Бібліографія: | Includes bibliographical references and index. |