Fighting words persuasive strategies for war and politics /

Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.

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Bibliografische gegevens
Hoofdauteur: Miller, Richard F., 1951-
Coauteur: ebrary, Inc
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: New York : Savas Beatie, 2010.
Editie:1st ed.
Onderwerpen:
Online toegang:An electronic book accessible through the World Wide Web; click to view
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Omschrijving
Samenvatting:Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
Fysieke beschrijving:l, 332 p.
Bibliografie:Includes bibliographical references and index.