Fighting words persuasive strategies for war and politics /
Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
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| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
New York :
Savas Beatie,
2010.
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| Édition: | 1st ed. |
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| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
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| Résumé: | Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business. |
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| Description matérielle: | l, 332 p. |
| Bibliographie: | Includes bibliographical references and index. |