Black social dance in television advertising an analytical history /
"This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a...
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| Autor principal: | |
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| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Jefferson, N.C. :
McFarland & Co.,
2011.
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| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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| Sumari: | "This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a culture that has drawn upon African-American arts to sell products"--Provided by publisher. |
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| Descripció física: | ix, 190 p. : ill. |
| Bibliografia: | Includes bibliographical references and index. |