Bearbmagovva

Marketing today's academic library a bold new approach to communicating with students /

Čájet eará veršuvnnaid (1)
Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Mathews, Brian (Brian Scott)
Searvvušdahkki: ebrary, Inc
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: Chicago : American Library Association, 2009.
Fáttát:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and students.
Advertising > Libraries.
Electronic books.
Liŋkkat:An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat: Lasit fáddágilkoriid
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
Sisdoallologahallan:
  • Do libraries need to advertise?
  • Defining the user
  • Student need states
  • The library as product
  • Conducting marketing research
  • Building relationships
  • Developing brand strategies
  • Promotional building blocks
  • Designing messages
  • Measuring the impact
  • Putting it all together.

Geahča maid