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Marketing today's academic library a bold new approach to communicating with students /

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Opis bibliograficzny
1. autor: Mathews, Brian (Brian Scott)
Korporacja: ebrary, Inc
Format: Elektroniczne E-book
Język:angielski
Wydane: Chicago : American Library Association, 2009.
Hasła przedmiotowe:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and students.
Advertising > Libraries.
Electronic books.
Dostęp online:An electronic book accessible through the World Wide Web; click to view
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Spis treści:
  • Do libraries need to advertise?
  • Defining the user
  • Student need states
  • The library as product
  • Conducting marketing research
  • Building relationships
  • Developing brand strategies
  • Promotional building blocks
  • Designing messages
  • Measuring the impact
  • Putting it all together.

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