कवर छवि

Marketing today's academic library a bold new approach to communicating with students /

अन्य संस्करण दिखाएं (1)
में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Mathews, Brian (Brian Scott)
निगमित लेखक: ebrary, Inc
स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: Chicago : American Library Association, 2009.
विषय:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and students.
Advertising > Libraries.
Electronic books.
ऑनलाइन पहुंच:An electronic book accessible through the World Wide Web; click to view
टैग: टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
विषय - सूची:
  • Do libraries need to advertise?
  • Defining the user
  • Student need states
  • The library as product
  • Conducting marketing research
  • Building relationships
  • Developing brand strategies
  • Promotional building blocks
  • Designing messages
  • Measuring the impact
  • Putting it all together.

समान संसाधन