Marketing today's academic library a bold new approach to communicating with students /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Chicago :
American Library Association,
2009.
|
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Tabl Cynhwysion:
- Do libraries need to advertise?
- Defining the user
- Student need states
- The library as product
- Conducting marketing research
- Building relationships
- Developing brand strategies
- Promotional building blocks
- Designing messages
- Measuring the impact
- Putting it all together.