The accidental library marketer
שמור ב:
| מחבר ראשי: | |
|---|---|
| מחבר תאגידי: | |
| פורמט: | אלקטרוני ספר אלקטרוני |
| שפה: | אנגלית |
| יצא לאור: |
Medford, N.J. :
Information Today,
c2009.
|
| נושאים: | |
| גישה מקוונת: | An electronic book accessible through the World Wide Web; click to view |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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תוכן הענינים:
- How and why people become accidental marketers
- Starting with the basics of communication
- Assessing your current situation
- Using demographic, geographic, and census data
- What marketing experts think is most important
- Getting administrators, managers, and staff to buy in
- Making evidence-based decisions with administrators
- Don't shy away from statistics
- Understanding the cycle of true marketing
- Writing your formal plans
- Basic rules for producing good promotional materials
- Getting the message out
- Using your website for public relations and outreach
- Finally, the fun stuff.