The accidental library marketer
Gardado en:
Autor Principal: | |
---|---|
Autor Corporativo: | |
Formato: | Electrónico eBook |
Idioma: | inglés |
Publicado: |
Medford, N.J. :
Information Today,
c2009.
|
Subjects: | |
Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
Table of Contents:
- How and why people become accidental marketers
- Starting with the basics of communication
- Assessing your current situation
- Using demographic, geographic, and census data
- What marketing experts think is most important
- Getting administrators, managers, and staff to buy in
- Making evidence-based decisions with administrators
- Don't shy away from statistics
- Understanding the cycle of true marketing
- Writing your formal plans
- Basic rules for producing good promotional materials
- Getting the message out
- Using your website for public relations and outreach
- Finally, the fun stuff.