People, preferences & prices sequencing the economic genome of the consumer mind /

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Galanter, Eugene
Korporativna značnica: ebrary, Inc
Drugi avtorji: Moskowitz, Howard, Silcher, Matthias
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011]
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
Oznake: Označite
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Kazalo:
  • pt. 1. The basic tools
  • pt. 2. Setting the price and going shopping
  • pt. 3. Feeling
  • pt. 4. The intangibles : living & experiencing
  • pt. 5. Buying, investing & protecting
  • pt. 6. Systematics and the day after tomorrow.