People, preferences & prices sequencing the economic genome of the consumer mind /

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Detalles Bibliográficos
Autor Principal: Galanter, Eugene
Autor Corporativo: ebrary, Inc
Outros autores: Moskowitz, Howard, Silcher, Matthias
Formato: Electrónico eBook
Idioma:inglés
Publicado: [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011]
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • pt. 1. The basic tools
  • pt. 2. Setting the price and going shopping
  • pt. 3. Feeling
  • pt. 4. The intangibles : living & experiencing
  • pt. 5. Buying, investing & protecting
  • pt. 6. Systematics and the day after tomorrow.