People, preferences & prices sequencing the economic genome of the consumer mind /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Galanter, Eugene
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: Moskowitz, Howard, Silcher, Matthias
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011]
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • pt. 1. The basic tools
  • pt. 2. Setting the price and going shopping
  • pt. 3. Feeling
  • pt. 4. The intangibles : living & experiencing
  • pt. 5. Buying, investing & protecting
  • pt. 6. Systematics and the day after tomorrow.