People, preferences & prices sequencing the economic genome of the consumer mind /

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书目详细资料
主要作者: Galanter, Eugene
企业作者: ebrary, Inc
其他作者: Moskowitz, Howard, Silcher, Matthias
格式: 电子 电子书
语言:英语
出版: [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011]
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在线阅读:An electronic book accessible through the World Wide Web; click to view
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书本目录:
  • pt. 1. The basic tools
  • pt. 2. Setting the price and going shopping
  • pt. 3. Feeling
  • pt. 4. The intangibles : living & experiencing
  • pt. 5. Buying, investing & protecting
  • pt. 6. Systematics and the day after tomorrow.