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Apple's secret of success traditional marketing vs. cult marketing /

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Xehetasun bibliografikoak
Egile nagusia:	Schneiders, Sascha
Erakunde egilea:	ebrary, Inc
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Hamburg : Diplomica Verlag, 2011.
Gaiak:	Apple Computer, Inc. Branding (Marketing) Marketing. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Design like Apple seven principles for creating insanely great products, services, and experiences /
nork: Edson, John, 1966-
Argitaratua: (2012)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
nork: Smith, Kerry, 1963-, et al.
Argitaratua: (2016)

60-minute brand strategist the essential brand book for marketing professionals /
nork: Mootee, Idris, 1958-
Argitaratua: (2013)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
nork: Mathieson, Rick
Argitaratua: (2010)

Experiential marketing a practical guide to interactive brand experiences /
nork: Smilansky, Shaz
Argitaratua: (2009)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
nork: Githinji, Kennedy Gakuru
Argitaratua: (2011)

You are the brand
nork: Adubato, Steve
Argitaratua: (2011)

Igniting the brand strategies that have shot brands to success /
nork: Cahill, Jonathan
Argitaratua: (2008)

Rethinking prestige branding : secrets of the ueber-brands /
nork: Schaefer, Wolfgang, et al.
Argitaratua: (2015)

Mobile magic : the Saatchi & Saatchi guide to mobile marketing /
nork: Eslinger, Tom
Argitaratua: (2014)

Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /
nork: Secka, Marion
Argitaratua: (2015)

Contemporary thinking, topics and trends in international branding, part 1
Argitaratua: (2007)

Brand management
Argitaratua: (2008)

Brand, organizational identity and reputation in SMEs an overview /
Argitaratua: (2007)

The digital crown : winning at content on the web /
nork: Leibtag, Ahava
Argitaratua: (2014)

Handbook of brand semiotics /
Argitaratua: (2015)

Handbook of brand relationships
Argitaratua: (2009)

Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2013)

Brand Bible the complete guide to building, designing, and sustaining brands /
Argitaratua: (2012)

What great brands do : the seven brand-building principles that separate the best from the rest /
nork: Yohn, Denise Lee, 1967-
Argitaratua: (2014)

Perspectives on branding
nork: Miletsky, Jason I.
Argitaratua: (2009)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
nork: Harden, Leland
Argitaratua: (2009)

Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
nork: Gentner, Friedrich
Argitaratua: (2012)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
nork: Mbalya, Richard
Argitaratua: (2010)

The experience effect engage your customers with a consistent and memorable brand experience /
nork: Joseph, Jim, 1963-
Argitaratua: (2010)

Brand zero : the complete branding guide for start-ups /
nork: Tai, Jacky
Argitaratua: (2014)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
nork: Salinas, Gabriela
Argitaratua: (2009)

Positioning for professionals how professional knowledge firms can differentiate their way to success /
nork: Williams, Tim, 1954-
Argitaratua: (2010)

In search of the obvious the antidote for today's marketing mess /
nork: Trout, Jack
Argitaratua: (2008)

Brand media strategy : integrated communications planning in the digital era /
nork: Young, Antony, 1964-
Argitaratua: (2014)

Branded male : marketing to men /
nork: Tungate, Mark
Argitaratua: (2008)

Brand advocates turning enthusiastic customers into a powerful marketing force /
nork: Fuggetta, Rob
Argitaratua: (2012)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
nork: Vincent, Laurence
Argitaratua: (2012)

A master class in brand planning the timeless works of Stephen King /
nork: King, Stephen, 1931-2006
Argitaratua: (2007)

The challenges facing brand managers today
Argitaratua: (2012)

Inside her pretty little head a new theory of female motivation and what it means for marketing /
nork: Cunningham, Jane, 1969-
Argitaratua: (2006)

Sequencing Apple's DNA /
nork: Corsi, Patrick, et al.
Argitaratua: (2016)

Brand meaning management /
Argitaratua: (2015)

Leading Apple with Steve Jobs management lessons from a controversial genius /
nork: Elliot, Jay
Argitaratua: (2012)