The brutal truth about Asian branding and how to break the vicious cycle

The business of brands
著者:: Miller, Jon, 1971-
出版事項: (2004)

Designing brand identity an essential guide for the whole branding team /
著者:: Wheeler, Alina
出版事項: (2013)

Designing brand identity an essential guide for the whole branding team /
著者:: Wheeler, Alina
出版事項: (2013)

Connective branding building brand equity in a demanding world /
著者:: Fisher-Buttinger, Claudia
出版事項: (2008)

Connective branding building brand equity in a demanding world /
著者:: Fisher-Buttinger, Claudia
出版事項: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
著者:: Taylor, David, 1964-
出版事項: (2004)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
著者:: Taylor, David, 1964-
出版事項: (2004)

Brand relevance making competitors irrelevant /
著者:: Aaker, David A.
出版事項: (2011)

Brand relevance making competitors irrelevant /
著者:: Aaker, David A.
出版事項: (2011)

Brain tattoos creating unique brands that stick in your customers' minds /
著者:: Post, Karen
出版事項: (2005)

Brain tattoos creating unique brands that stick in your customers' minds /
著者:: Post, Karen
出版事項: (2005)

Encyclopaedia of brand equity management.
出版事項: (2009)

Encyclopaedia of brand equity management.
出版事項: (2009)

Three threats to brand relevance strategies that work /
著者:: Aaker, David
出版事項: (2013)

Three threats to brand relevance strategies that work /
著者:: Aaker, David
出版事項: (2013)

Origination : the geographies of brands and branding /
著者:: Pike, Andy
出版事項: (2015)

Origination : the geographies of brands and branding /
著者:: Pike, Andy
出版事項: (2015)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
著者:: J., Tatiana Soto
出版事項: (2008)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
著者:: J., Tatiana Soto
出版事項: (2008)

Brandscendence three essential elements of enduring brands /
著者:: Clark, Kevin A.
出版事項: (2004)

Brandscendence three essential elements of enduring brands /
著者:: Clark, Kevin A.
出版事項: (2004)

Integrated branding becoming brand-driven through companywide action /
著者:: LePla, F. Joseph, 1955-
出版事項: (1999)

Integrated branding becoming brand-driven through companywide action /
著者:: LePla, F. Joseph, 1955-
出版事項: (1999)

Brand equity planning with structuralist rhetorical semiotics /
著者:: Rossolatos, George
出版事項: (2013)

Brand equity planning with structuralist rhetorical semiotics /
著者:: Rossolatos, George
出版事項: (2013)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版事項: (2012)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版事項: (2012)

Brands laid bare using market research for evidence-based brand management /
著者:: Ford, Kevin
出版事項: (2005)

Brands laid bare using market research for evidence-based brand management /
著者:: Ford, Kevin
出版事項: (2005)

Creating passionbrands getting to the heart of branding /
著者:: Edwards, Helen, 1965-
出版事項: (2005)

Creating passionbrands getting to the heart of branding /
著者:: Edwards, Helen, 1965-
出版事項: (2005)

Rethinking prestige branding : secrets of the ueber-brands /
著者:: Schaefer, Wolfgang, 等
出版事項: (2015)

Rethinking prestige branding : secrets of the ueber-brands /
著者:: Schaefer, Wolfgang, 等
出版事項: (2015)

Perspectives on branding
著者:: Miletsky, Jason I.
出版事項: (2009)

Perspectives on branding
著者:: Miletsky, Jason I.
出版事項: (2009)

Strategic brand management : building, measuring, and managing brand equity /
著者:: Keller, Kevin Lane, 1956-
出版事項: (2008)