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The brutal truth about Asian branding and how to break the vicious cycle

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Xehetasun bibliografikoak
Egile nagusia:	Baladi, Joseph
Erakunde egilea:	ebrary, Inc
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Singapore : Wiley, 2011.
Gaiak:	Brand name products > Asia. Branding (Marketing) > Asia. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Brands and branding
Argitaratua: (2003)

The business of brands
nork: Miller, Jon, 1971-
Argitaratua: (2004)

Designing brand identity an essential guide for the whole branding team /
nork: Wheeler, Alina
Argitaratua: (2013)

Connective branding building brand equity in a demanding world /
nork: Fisher-Buttinger, Claudia
Argitaratua: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
nork: Taylor, David, 1964-
Argitaratua: (2004)

Brand relevance making competitors irrelevant /
nork: Aaker, David A.
Argitaratua: (2011)

Encyclopaedia of brand equity management.
Argitaratua: (2009)

Brain tattoos creating unique brands that stick in your customers' minds /
nork: Post, Karen
Argitaratua: (2005)

Three threats to brand relevance strategies that work /
nork: Aaker, David
Argitaratua: (2013)

Origination : the geographies of brands and branding /
nork: Pike, Andy
Argitaratua: (2015)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
nork: J., Tatiana Soto
Argitaratua: (2008)

Brandscendence three essential elements of enduring brands /
nork: Clark, Kevin A.
Argitaratua: (2004)

Integrated branding becoming brand-driven through companywide action /
nork: LePla, F. Joseph, 1955-
Argitaratua: (1999)

Brands laid bare using market research for evidence-based brand management /
nork: Ford, Kevin
Argitaratua: (2005)

Brand equity planning with structuralist rhetorical semiotics /
nork: Rossolatos, George
Argitaratua: (2013)

Perspectives on branding
nork: Miletsky, Jason I.
Argitaratua: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Argitaratua: (2012)

Rethinking prestige branding : secrets of the ueber-brands /
nork: Schaefer, Wolfgang, et al.
Argitaratua: (2015)

Creating passionbrands getting to the heart of branding /
nork: Edwards, Helen, 1965-
Argitaratua: (2005)

Strategic brand management : building, measuring, and managing brand equity /
nork: Keller, Kevin Lane, 1956-
Argitaratua: (2008)

The brand gym a practical workout to gain and retain brand leadership /
nork: Taylor, David, 1964-
Argitaratua: (2010)

What great brands do : the seven brand-building principles that separate the best from the rest /
nork: Yohn, Denise Lee, 1967-
Argitaratua: (2014)

Brand identity factors developing a successful Islamic brand /
nork: Alihodzic, Vedad
Argitaratua: (2013)

Brand zero : the complete branding guide for start-ups /
nork: Tai, Jacky
Argitaratua: (2014)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
nork: Salinas, Gabriela
Argitaratua: (2009)

Brand new brand thinking brought to life by 11 experts who do /
Argitaratua: (2002)

Developing brands with qualitative market research
nork: Chandler, Jon
Argitaratua: (2002)

European business and brand building
Argitaratua: (2012)

How to use advertising to build strong brands /
Argitaratua: (1999)

Brand anarchy managing corporate reputation /
nork: Earl, Steve
Argitaratua: (2012)

Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2013)

Brand meaning management /
Argitaratua: (2015)

Defending the brand aggressive strategies for protecting your brand in the online arena /
nork: Murray, Brian H., 1968-
Argitaratua: (2004)

The challenges facing brand managers today
Argitaratua: (2012)

Branding and advertising
Argitaratua: (2003)

Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad /
nork: Martin, Dick, 1946-
Argitaratua: (2007)

A master class in brand planning the timeless works of Stephen King /
nork: King, Stephen, 1931-2006
Argitaratua: (2007)

Tracking advertising and monitoring brands /
nork: McDonald, Colin
Argitaratua: (2000)

Branded entertainment : dealmaking strategies & techniques for industry professionals /
nork: Valero, Damaris, 1966-
Argitaratua: (2015)