The brutal truth about Asian branding and how to break the vicious cycle
Guardado en:
Autor principal: | Baladi, Joseph |
---|---|
Autor Corporativo: | ebrary, Inc |
Formato: | Electrónico eBook |
Lenguaje: | inglés |
Publicado: |
Singapore :
Wiley,
2011.
|
Materias: | |
Acceso en línea: | An electronic book accessible through the World Wide Web; click to view |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares
Brands and branding
Publicado: (2003)
Publicado: (2003)
The business of brands
por: Miller, Jon, 1971-
Publicado: (2004)
por: Miller, Jon, 1971-
Publicado: (2004)
Designing brand identity an essential guide for the whole branding team /
por: Wheeler, Alina
Publicado: (2013)
por: Wheeler, Alina
Publicado: (2013)
Connective branding building brand equity in a demanding world /
por: Fisher-Buttinger, Claudia
Publicado: (2008)
por: Fisher-Buttinger, Claudia
Publicado: (2008)
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
por: Taylor, David, 1964-
Publicado: (2004)
por: Taylor, David, 1964-
Publicado: (2004)
Brand relevance making competitors irrelevant /
por: Aaker, David A.
Publicado: (2011)
por: Aaker, David A.
Publicado: (2011)
Encyclopaedia of brand equity management.
Publicado: (2009)
Publicado: (2009)
Brain tattoos creating unique brands that stick in your customers' minds /
por: Post, Karen
Publicado: (2005)
por: Post, Karen
Publicado: (2005)
Three threats to brand relevance strategies that work /
por: Aaker, David
Publicado: (2013)
por: Aaker, David
Publicado: (2013)
Origination : the geographies of brands and branding /
por: Pike, Andy
Publicado: (2015)
por: Pike, Andy
Publicado: (2015)
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
por: J., Tatiana Soto
Publicado: (2008)
por: J., Tatiana Soto
Publicado: (2008)
Brandscendence three essential elements of enduring brands /
por: Clark, Kevin A.
Publicado: (2004)
por: Clark, Kevin A.
Publicado: (2004)
Integrated branding becoming brand-driven through companywide action /
por: LePla, F. Joseph, 1955-
Publicado: (1999)
por: LePla, F. Joseph, 1955-
Publicado: (1999)
Brand equity planning with structuralist rhetorical semiotics /
por: Rossolatos, George
Publicado: (2013)
por: Rossolatos, George
Publicado: (2013)
Brand Bible the complete guide to building, designing, and sustaining brands /
Publicado: (2012)
Publicado: (2012)
Rethinking prestige branding : secrets of the ueber-brands /
por: Schaefer, Wolfgang, et al.
Publicado: (2015)
por: Schaefer, Wolfgang, et al.
Publicado: (2015)
Perspectives on branding
por: Miletsky, Jason I.
Publicado: (2009)
por: Miletsky, Jason I.
Publicado: (2009)
Brands laid bare using market research for evidence-based brand management /
por: Ford, Kevin
Publicado: (2005)
por: Ford, Kevin
Publicado: (2005)
Creating passionbrands getting to the heart of branding /
por: Edwards, Helen, 1965-
Publicado: (2005)
por: Edwards, Helen, 1965-
Publicado: (2005)
Strategic brand management : building, measuring, and managing brand equity /
por: Keller, Kevin Lane, 1956-
Publicado: (2008)
por: Keller, Kevin Lane, 1956-
Publicado: (2008)
The brand gym a practical workout to gain and retain brand leadership /
por: Taylor, David, 1964-
Publicado: (2010)
por: Taylor, David, 1964-
Publicado: (2010)
What great brands do : the seven brand-building principles that separate the best from the rest /
por: Yohn, Denise Lee, 1967-
Publicado: (2014)
por: Yohn, Denise Lee, 1967-
Publicado: (2014)
Brand zero : the complete branding guide for start-ups /
por: Tai, Jacky
Publicado: (2014)
por: Tai, Jacky
Publicado: (2014)
Brand identity factors developing a successful Islamic brand /
por: Alihodzic, Vedad
Publicado: (2013)
por: Alihodzic, Vedad
Publicado: (2013)
The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
por: Salinas, Gabriela
Publicado: (2009)
por: Salinas, Gabriela
Publicado: (2009)
Brand new brand thinking brought to life by 11 experts who do /
Publicado: (2002)
Publicado: (2002)
How to use advertising to build strong brands /
Publicado: (1999)
Publicado: (1999)
European business and brand building
Publicado: (2012)
Publicado: (2012)
Developing brands with qualitative market research
por: Chandler, Jon
Publicado: (2002)
por: Chandler, Jon
Publicado: (2002)
Brand anarchy managing corporate reputation /
por: Earl, Steve
Publicado: (2012)
por: Earl, Steve
Publicado: (2012)
Retail marketing and branding a definitive guide to maximizing ROI /
por: Perrey, Jesko
Publicado: (2011)
por: Perrey, Jesko
Publicado: (2011)
Retail marketing and branding a definitive guide to maximizing ROI /
por: Perrey, Jesko
Publicado: (2013)
por: Perrey, Jesko
Publicado: (2013)
Brand meaning management /
Publicado: (2015)
Publicado: (2015)
Defending the brand aggressive strategies for protecting your brand in the online arena /
por: Murray, Brian H., 1968-
Publicado: (2004)
por: Murray, Brian H., 1968-
Publicado: (2004)
The challenges facing brand managers today
Publicado: (2012)
Publicado: (2012)
Branding and advertising
Publicado: (2003)
Publicado: (2003)
A master class in brand planning the timeless works of Stephen King /
por: King, Stephen, 1931-2006
Publicado: (2007)
por: King, Stephen, 1931-2006
Publicado: (2007)
Tracking advertising and monitoring brands /
por: McDonald, Colin
Publicado: (2000)
por: McDonald, Colin
Publicado: (2000)
Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad /
por: Martin, Dick, 1946-
Publicado: (2007)
por: Martin, Dick, 1946-
Publicado: (2007)
The role of visual brand differentiation in the continuity of new print magazines in Kenya /
por: Juma, Yofi
Publicado: (2016)
por: Juma, Yofi
Publicado: (2016)
Ejemplares similares
-
Brands and branding
Publicado: (2003) -
The business of brands
por: Miller, Jon, 1971-
Publicado: (2004) -
Designing brand identity an essential guide for the whole branding team /
por: Wheeler, Alina
Publicado: (2013) -
Connective branding building brand equity in a demanding world /
por: Fisher-Buttinger, Claudia
Publicado: (2008) -
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
por: Taylor, David, 1964-
Publicado: (2004)