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ROI of $ocial media how to improve the return on your social marketing investment /

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Detalhes bibliográficos
Autor principal: Powell, Guy R.
Autor Corporativo: ebrary, Inc
Outros Autores: Groves, Steven, Dimos, Jerry
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: Singapore : John Wiley & Sons (Asia), c2011.
Assuntos:
Internet marketing.
Social media > Marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Social marketing.
Electronic books.
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • section 1. Getting started with social media ROI
  • section 2. The media engagement framework
  • section 3. Practical applications of social media ROI
  • section 4. Where does social media go from here?

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