ROI of $ocial media how to improve the return on your social marketing investment /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
John Wiley & Sons (Asia),
c2011.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002061450.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 110608s2011 si a sb 001 0 eng d | ||
| 010 | |z 2011414226 | ||
| 020 | |z 9780470827413 (hbk.) | ||
| 020 | |z 0470827416 (hbk.) | ||
| 020 | |z 9780470827437 (ePub) | ||
| 020 | |z 9780470827420 (mobi) | ||
| 020 | |z 9780470827444 (ePub) | ||
| 020 | |z 9780470827437 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10484749 | ||
| 035 | |a (OCoLC)747426559 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.1265 |b .P69 2011eb |
| 082 | 0 | 4 | |a 658.802 |2 22 |
| 100 | 1 | |a Powell, Guy R. | |
| 245 | 1 | 0 | |a ROI of $ocial media |h [electronic resource] : |b how to improve the return on your social marketing investment / |c Guy Powell, Steven Groves, Jerry Dimos. |
| 246 | 3 | |a ROI of social media | |
| 246 | 3 | |a Return of investment of social media | |
| 260 | |a Singapore : |b John Wiley & Sons (Asia), |c c2011. | ||
| 300 | |a xxv, 289 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Online social networks |x Economic aspects. | |
| 650 | 0 | |a Social marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Groves, Steven. | |
| 700 | 1 | |a Dimos, Jerry. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10484749 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 126580 |d 126580 | ||