Social media metrics secrets do what you never thought possible with social media metrics /

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Bibliographic Details
Main Author: Lovett, John
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Indianapolis, Ind. : Wiley Pub., Inc., 2011.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • pt. 1. Addressing the social data dilemma
  • pt. 2. Managing social media with analytics
  • pt. 3. Finding the big social media payoff.