Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /

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Bibliographic Details
Main Author:	J., Tatiana Soto
Corporate Author:	ebrary, Inc
Format:	Thesis Electronic eBook
Language:	English
Published:	Hamburg : Diplomica Verlag, 2008.
Subjects:	Branding (Marketing) Brand name products > Valuation. Corporate image. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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