Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Searvvušdahkki: | |
| Materiálatiipa: | Oahppočájánas Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Hamburg :
Diplomica Verlag,
2008.
|
| Fáttát: | |
| Liŋkkat: | An electronic book accessible through the World Wide Web; click to view |
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Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
Almmustuhtton 2008
An electronic book accessible through the World Wide Web; click to view
Oahppočájánas
Elektrovnnalaš
E-girji