Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Fformat: | Traethawd Ymchwil Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Hamburg :
Diplomica Verlag,
2008.
|
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
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Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
Cyhoeddwyd 2008
An electronic book accessible through the World Wide Web; click to view
Traethawd Ymchwil
Electronig
eLyfr