Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
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Main Author: | J., Tatiana Soto |
---|---|
Corporate Author: | ebrary, Inc |
Format: | Thesis Electronic eBook |
Language: | English |
Published: |
Hamburg :
Diplomica Verlag,
2008.
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Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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