Cód QR

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	J., Tatiana Soto
Údar corparáideach:	ebrary, Inc
Formáid:	Tráchtas Leictreonach Ríomhleabhar
Teanga:	Béarla
Foilsithe / Cruthaithe:	Hamburg : Diplomica Verlag, 2008.
Ábhair:	Branding (Marketing) Brand name products > Valuation. Corporate image. Electronic books.
Rochtain ar líne:	An electronic book accessible through the World Wide Web; click to view
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

Míreanna comhchosúla

Connective branding building brand equity in a demanding world /
de réir: Fisher-Buttinger, Claudia
Foilsithe / Cruthaithe: (2008)

Brands and branding
Foilsithe / Cruthaithe: (2003)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
de réir: Taylor, David, 1964-
Foilsithe / Cruthaithe: (2004)

Brandscendence three essential elements of enduring brands /
de réir: Clark, Kevin A.
Foilsithe / Cruthaithe: (2004)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
de réir: Salinas, Gabriela
Foilsithe / Cruthaithe: (2009)

The business of brands
de réir: Miller, Jon, 1971-
Foilsithe / Cruthaithe: (2004)

Designing brand identity an essential guide for the whole branding team /
de réir: Wheeler, Alina
Foilsithe / Cruthaithe: (2013)

Brand anarchy managing corporate reputation /
de réir: Earl, Steve
Foilsithe / Cruthaithe: (2012)

Encyclopaedia of brand equity management.
Foilsithe / Cruthaithe: (2009)

European business and brand building
Foilsithe / Cruthaithe: (2012)

Brand relevance making competitors irrelevant /
de réir: Aaker, David A.
Foilsithe / Cruthaithe: (2011)

Origination : the geographies of brands and branding /
de réir: Pike, Andy
Foilsithe / Cruthaithe: (2015)

Three threats to brand relevance strategies that work /
de réir: Aaker, David
Foilsithe / Cruthaithe: (2013)

Brain tattoos creating unique brands that stick in your customers' minds /
de réir: Post, Karen
Foilsithe / Cruthaithe: (2005)

Brand equity planning with structuralist rhetorical semiotics /
de réir: Rossolatos, George
Foilsithe / Cruthaithe: (2013)

The brutal truth about Asian branding and how to break the vicious cycle
de réir: Baladi, Joseph
Foilsithe / Cruthaithe: (2011)

Strategic brand management : building, measuring, and managing brand equity /
de réir: Keller, Kevin Lane, 1956-
Foilsithe / Cruthaithe: (2008)

Perspectives on branding
de réir: Miletsky, Jason I.
Foilsithe / Cruthaithe: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
de réir: Schaefer, Wolfgang, et al.
Foilsithe / Cruthaithe: (2015)

Brands laid bare using market research for evidence-based brand management /
de réir: Ford, Kevin
Foilsithe / Cruthaithe: (2005)

Brand Bible the complete guide to building, designing, and sustaining brands /
Foilsithe / Cruthaithe: (2012)

Integrated branding becoming brand-driven through companywide action /
de réir: LePla, F. Joseph, 1955-
Foilsithe / Cruthaithe: (1999)

Creating passionbrands getting to the heart of branding /
de réir: Edwards, Helen, 1965-
Foilsithe / Cruthaithe: (2005)

The brand gym a practical workout to gain and retain brand leadership /
de réir: Taylor, David, 1964-
Foilsithe / Cruthaithe: (2010)

Brand identity factors developing a successful Islamic brand /
de réir: Alihodzic, Vedad
Foilsithe / Cruthaithe: (2013)

Brand zero : the complete branding guide for start-ups /
de réir: Tai, Jacky
Foilsithe / Cruthaithe: (2014)

What great brands do : the seven brand-building principles that separate the best from the rest /
de réir: Yohn, Denise Lee, 1967-
Foilsithe / Cruthaithe: (2014)

Brand Hollywood /
de réir: Grainage, Paul
Foilsithe / Cruthaithe: (2008)

Brand new brand thinking brought to life by 11 experts who do /
Foilsithe / Cruthaithe: (2002)

Developing brands with qualitative market research
de réir: Chandler, Jon
Foilsithe / Cruthaithe: (2002)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
de réir: Martinez Onaindia, Carlos
Foilsithe / Cruthaithe: (2013)

Corporate cultures and global brands
Foilsithe / Cruthaithe: (2004)

Retail marketing and branding a definitive guide to maximizing ROI /
de réir: Perrey, Jesko
Foilsithe / Cruthaithe: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
de réir: Perrey, Jesko
Foilsithe / Cruthaithe: (2013)

How to use advertising to build strong brands /
Foilsithe / Cruthaithe: (1999)

Brand meaning management /
Foilsithe / Cruthaithe: (2015)

Defending the brand aggressive strategies for protecting your brand in the online arena /
de réir: Murray, Brian H., 1968-
Foilsithe / Cruthaithe: (2004)

The challenges facing brand managers today
Foilsithe / Cruthaithe: (2012)

Branding and advertising
Foilsithe / Cruthaithe: (2003)

Tracking advertising and monitoring brands /
de réir: McDonald, Colin
Foilsithe / Cruthaithe: (2000)