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Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /

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Xehetasun bibliografikoak
Egile nagusia:	J., Tatiana Soto
Erakunde egilea:	ebrary, Inc
Formatua:	Tesis Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Hamburg : Diplomica Verlag, 2008.
Gaiak:	Branding (Marketing) Brand name products > Valuation. Corporate image. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Connective branding building brand equity in a demanding world /
nork: Fisher-Buttinger, Claudia
Argitaratua: (2008)

Brands and branding
Argitaratua: (2003)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
nork: Taylor, David, 1964-
Argitaratua: (2004)

Brandscendence three essential elements of enduring brands /
nork: Clark, Kevin A.
Argitaratua: (2004)

The business of brands
nork: Miller, Jon, 1971-
Argitaratua: (2004)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
nork: Salinas, Gabriela
Argitaratua: (2009)

Designing brand identity an essential guide for the whole branding team /
nork: Wheeler, Alina
Argitaratua: (2013)

Brand anarchy managing corporate reputation /
nork: Earl, Steve
Argitaratua: (2012)

Encyclopaedia of brand equity management.
Argitaratua: (2009)

European business and brand building
Argitaratua: (2012)

Brand relevance making competitors irrelevant /
nork: Aaker, David A.
Argitaratua: (2011)

Origination : the geographies of brands and branding /
nork: Pike, Andy
Argitaratua: (2015)

Three threats to brand relevance strategies that work /
nork: Aaker, David
Argitaratua: (2013)

Brain tattoos creating unique brands that stick in your customers' minds /
nork: Post, Karen
Argitaratua: (2005)

Brand equity planning with structuralist rhetorical semiotics /
nork: Rossolatos, George
Argitaratua: (2013)

The brutal truth about Asian branding and how to break the vicious cycle
nork: Baladi, Joseph
Argitaratua: (2011)

Strategic brand management : building, measuring, and managing brand equity /
nork: Keller, Kevin Lane, 1956-
Argitaratua: (2008)

Perspectives on branding
nork: Miletsky, Jason I.
Argitaratua: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
nork: Schaefer, Wolfgang, et al.
Argitaratua: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Argitaratua: (2012)

Integrated branding becoming brand-driven through companywide action /
nork: LePla, F. Joseph, 1955-
Argitaratua: (1999)

Brands laid bare using market research for evidence-based brand management /
nork: Ford, Kevin
Argitaratua: (2005)

Creating passionbrands getting to the heart of branding /
nork: Edwards, Helen, 1965-
Argitaratua: (2005)

The brand gym a practical workout to gain and retain brand leadership /
nork: Taylor, David, 1964-
Argitaratua: (2010)

What great brands do : the seven brand-building principles that separate the best from the rest /
nork: Yohn, Denise Lee, 1967-
Argitaratua: (2014)

Brand zero : the complete branding guide for start-ups /
nork: Tai, Jacky
Argitaratua: (2014)

Brand identity factors developing a successful Islamic brand /
nork: Alihodzic, Vedad
Argitaratua: (2013)

Brand new brand thinking brought to life by 11 experts who do /
Argitaratua: (2002)

Brand Hollywood /
nork: Grainage, Paul
Argitaratua: (2008)

Developing brands with qualitative market research
nork: Chandler, Jon
Argitaratua: (2002)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
nork: Martinez Onaindia, Carlos
Argitaratua: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2013)

Corporate cultures and global brands
Argitaratua: (2004)

How to use advertising to build strong brands /
Argitaratua: (1999)

Brand meaning management /
Argitaratua: (2015)

Defending the brand aggressive strategies for protecting your brand in the online arena /
nork: Murray, Brian H., 1968-
Argitaratua: (2004)

Branding and advertising
Argitaratua: (2003)

The challenges facing brand managers today
Argitaratua: (2012)

Tracking advertising and monitoring brands /
nork: McDonald, Colin
Argitaratua: (2000)