Κώδικας QR

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	J., Tatiana Soto
Συγγραφή απο Οργανισμό/Αρχή:	ebrary, Inc
Μορφή:	Thesis Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	Hamburg : Diplomica Verlag, 2008.
Θέματα:	Branding (Marketing) Brand name products > Valuation. Corporate image. Electronic books.
Διαθέσιμο Online:	An electronic book accessible through the World Wide Web; click to view
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Παρόμοια τεκμήρια

Connective branding building brand equity in a demanding world /
από: Fisher-Buttinger, Claudia
Έκδοση: (2008)

Brands and branding
Έκδοση: (2003)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
από: Taylor, David, 1964-
Έκδοση: (2004)

Brandscendence three essential elements of enduring brands /
από: Clark, Kevin A.
Έκδοση: (2004)

The business of brands
από: Miller, Jon, 1971-
Έκδοση: (2004)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
από: Salinas, Gabriela
Έκδοση: (2009)

Designing brand identity an essential guide for the whole branding team /
από: Wheeler, Alina
Έκδοση: (2013)

Brand anarchy managing corporate reputation /
από: Earl, Steve
Έκδοση: (2012)

Encyclopaedia of brand equity management.
Έκδοση: (2009)

European business and brand building
Έκδοση: (2012)

Brand relevance making competitors irrelevant /
από: Aaker, David A.
Έκδοση: (2011)

Origination : the geographies of brands and branding /
από: Pike, Andy
Έκδοση: (2015)

Three threats to brand relevance strategies that work /
από: Aaker, David
Έκδοση: (2013)

Brain tattoos creating unique brands that stick in your customers' minds /
από: Post, Karen
Έκδοση: (2005)

Brand equity planning with structuralist rhetorical semiotics /
από: Rossolatos, George
Έκδοση: (2013)

The brutal truth about Asian branding and how to break the vicious cycle
από: Baladi, Joseph
Έκδοση: (2011)

Strategic brand management : building, measuring, and managing brand equity /
από: Keller, Kevin Lane, 1956-
Έκδοση: (2008)

Perspectives on branding
από: Miletsky, Jason I.
Έκδοση: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
από: Schaefer, Wolfgang, κ.ά.
Έκδοση: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Έκδοση: (2012)

Integrated branding becoming brand-driven through companywide action /
από: LePla, F. Joseph, 1955-
Έκδοση: (1999)

Brands laid bare using market research for evidence-based brand management /
από: Ford, Kevin
Έκδοση: (2005)

Creating passionbrands getting to the heart of branding /
από: Edwards, Helen, 1965-
Έκδοση: (2005)

The brand gym a practical workout to gain and retain brand leadership /
από: Taylor, David, 1964-
Έκδοση: (2010)

What great brands do : the seven brand-building principles that separate the best from the rest /
από: Yohn, Denise Lee, 1967-
Έκδοση: (2014)

Brand zero : the complete branding guide for start-ups /
από: Tai, Jacky
Έκδοση: (2014)

Brand identity factors developing a successful Islamic brand /
από: Alihodzic, Vedad
Έκδοση: (2013)

Brand new brand thinking brought to life by 11 experts who do /
Έκδοση: (2002)

Brand Hollywood /
από: Grainage, Paul
Έκδοση: (2008)

Developing brands with qualitative market research
από: Chandler, Jon
Έκδοση: (2002)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
από: Martinez Onaindia, Carlos
Έκδοση: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
από: Perrey, Jesko
Έκδοση: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
από: Perrey, Jesko
Έκδοση: (2013)

Corporate cultures and global brands
Έκδοση: (2004)

How to use advertising to build strong brands /
Έκδοση: (1999)

Brand meaning management /
Έκδοση: (2015)

Defending the brand aggressive strategies for protecting your brand in the online arena /
από: Murray, Brian H., 1968-
Έκδοση: (2004)

Branding and advertising
Έκδοση: (2003)

The challenges facing brand managers today
Έκδοση: (2012)

Tracking advertising and monitoring brands /
από: McDonald, Colin
Έκδοση: (2000)