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Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /

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Detalles Bibliográficos
Autor Principal:	J., Tatiana Soto
Autor Corporativo:	ebrary, Inc
Formato:	Thesis Electrónico eBook
Idioma:	inglés
Publicado:	Hamburg : Diplomica Verlag, 2008.
Subjects:	Branding (Marketing) Brand name products > Valuation. Corporate image. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

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