The economics and financing of media companies
Zapisane w:
| 1. autor: | |
|---|---|
| Korporacja: | |
| Format: | Elektroniczne E-book |
| Język: | angielski |
| Wydane: |
New York :
Fordham University Press,
2011.
|
| Wydanie: | 2nd ed. |
| Hasła przedmiotowe: | |
| Dostęp online: | An electronic book accessible through the World Wide Web; click to view |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
Spis treści:
- Media firms as economic and business entities
- Business models, workflows, and value chains in media firms
- Distribution and retail sales of media
- economic forces affecting media
- The influence of the general economy on media
- Audiences and consumers
- Media, advertisers, and advertising
- Competition in media markets
- Concepts in media financing and financial management
- Capital markets and media firms
- The development of large media companies
- Trade and globalization in media products and services
- Indicators of financial and economic health of media firms.