The economics and financing of media companies
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| Главный автор: | |
|---|---|
| Соавтор: | |
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
New York :
Fordham University Press,
2011.
|
| Редактирование: | 2nd ed. |
| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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MARC
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| 008 | 100819s2011 nyua sb 001 0 eng d | ||
| 010 | |z 2010033993 | ||
| 020 | |z 9780823232567 (cloth : alk. paper) | ||
| 020 | |z 9780823232574 (pbk. : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10481012 | ||
| 035 | |a (OCoLC)742517413 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a P96.E25 |b P528 2011eb |
| 082 | 0 | 4 | |a 338.4/730223 |2 22 |
| 100 | 1 | |a Picard, Robert G. | |
| 245 | 1 | 4 | |a The economics and financing of media companies |h [electronic resource] / |c Robert G. Picard. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b Fordham University Press, |c 2011. | ||
| 300 | |a ix, 274 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Mass media |x Economic aspects. | |
| 650 | 0 | |a Mass media |x Finance. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10481012 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 125732 |d 125732 | ||