The story so far what we know about the business of digital journalism /
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| 主要作者: | |
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| 企業作者: | |
| 其他作者: | , |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
New York :
Columbia University Press,
2011.
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| 叢編: | Columbia journalism review books.
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| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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書本目錄:
- Introduction
- News from everywhere: the economics of digital journalism
- The trouble with traffic: why big audiences aren't always profitable
- Local and niche sites: the advantages of being small
- The new new media: mobile, video and other emerging platforms
- Paywalls: information at a price
- Aggregation: 'shameless' and essential
- Dollars and dimes: the new costs of doing business
- New users, new revenue: alternative ways to make money
- Managing digital: audience, data and dollars
- Conclusion.