The story so far what we know about the business of digital journalism /
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| Altri autori: | , |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
New York :
Columbia University Press,
2011.
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| Serie: | Columbia journalism review books.
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- Introduction
- News from everywhere: the economics of digital journalism
- The trouble with traffic: why big audiences aren't always profitable
- Local and niche sites: the advantages of being small
- The new new media: mobile, video and other emerging platforms
- Paywalls: information at a price
- Aggregation: 'shameless' and essential
- Dollars and dimes: the new costs of doing business
- New users, new revenue: alternative ways to make money
- Managing digital: audience, data and dollars
- Conclusion.