Buchumschlag

The story so far what we know about the business of digital journalism /

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Bibliographische Detailangaben
1. Verfasser: Grueskin, Bill
Körperschaft: ebrary, Inc
Weitere Verfasser: Seave, Ava, Graves, Lucas, 1970-
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: New York : Columbia University Press, 2011.
Schriftenreihe:Columbia journalism review books.
Schlagworte:
Newspaper publishing > United States > Finance.
Newspaper publishing > Economic aspects > United States.
Online journalism > Economic aspects > United States.
Press > Economic aspects > United States.
Digital media > Economic aspects > United States.
Electronic books.
Online-Zugang:An electronic book accessible through the World Wide Web; click to view
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Inhaltsangabe:
  • Introduction
  • News from everywhere: the economics of digital journalism
  • The trouble with traffic: why big audiences aren't always profitable
  • Local and niche sites: the advantages of being small
  • The new new media: mobile, video and other emerging platforms
  • Paywalls: information at a price
  • Aggregation: 'shameless' and essential
  • Dollars and dimes: the new costs of doing business
  • New users, new revenue: alternative ways to make money
  • Managing digital: audience, data and dollars
  • Conclusion.

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