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Consumer-centric healthcare opportunities and challenges for providers /

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Détails bibliographiques
Auteur principal: Konschak, Colin B.
Collectivité auteur: ebrary, Inc
Autres auteurs: Jarrell, Lindsey B.
Format: Électronique eBook
Langue:anglais
Publié: Chicago, Ill. : Health Administration Press, c2011.
Collection:Management series (Ann Arbor, Mich.)
Sujets:
Medical care > United States > Marketing.
Preferred provider organizations (Medical care) > United States > Marketing.
Health maintenance organizations > United States > Marketing.
Patient satisfaction > United States.
Electronic books.
Accès en ligne:An electronic book accessible through the World Wide Web; click to view
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Table des matières:
  • The transparent provider
  • Information technology goes mobile
  • Personal health records
  • Consumer-driven health plans
  • Concierge and retail medicine
  • Telemedicine
  • Globalization
  • Social media
  • Targeted marketing to consumers
  • Converting patients to customers
  • Visions for the future.

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