The principles of Islamic marketing
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Údar corparáideach: | |
| Formáid: | Leictreonach Ríomhleabhar |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Burlington, Vt. :
Gower,
c2011.
|
| Ábhair: | |
| Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
MARC
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| 008 | 101220s2011 vtu s 001 0 eng d | ||
| 010 | |z 2010052247 | ||
| 020 | |z 9780566089220 (hardback : alk. paper) | ||
| 020 | |z 9781409428947 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10477034 | ||
| 035 | |a (OCoLC)745563040 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 043 | |a f------ |a a------ | ||
| 050 | 1 | 4 | |a HF5475.I74 |b A47 2011eb |
| 082 | 0 | 4 | |a 658.80088/297 |2 22 |
| 100 | 1 | |a Alserhan, Baker Ahmad. | |
| 245 | 1 | 4 | |a The principles of Islamic marketing |h [electronic resource] / |c Baker Ahmad Alserhan. |
| 260 | |a Burlington, Vt. : |b Gower, |c c2011. | ||
| 300 | |a xiii, 204 p. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Markets |z Islamic countries. | |
| 651 | 0 | |a Islamic countries |x Commerce. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10477034 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 124362 |d 124362 | ||