Audience evolution new technologies and the transformation of media audiences /
Salvato in:
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
New York :
Columbia University Press,
2011.
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- Introduction
- Contextualizing audience evolution
- The transformation of media consumption
- The transformation of audience information systems
- Contesting audiences
- The implications of audience evolution.