Audience evolution new technologies and the transformation of media audiences /
Gardado en:
| Autor Principal: | |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
New York :
Columbia University Press,
2011.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Introduction
- Contextualizing audience evolution
- The transformation of media consumption
- The transformation of audience information systems
- Contesting audiences
- The implications of audience evolution.