Audience evolution new technologies and the transformation of media audiences /

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Napoli, Philip M.
Údar corparáideach: ebrary, Inc
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: New York : Columbia University Press, 2011.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
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Clár na nÁbhar:
  • Introduction
  • Contextualizing audience evolution
  • The transformation of media consumption
  • The transformation of audience information systems
  • Contesting audiences
  • The implications of audience evolution.